There are 2 possible ways to avoid succumbing to emotional cravings. 1. Bottle it up. 2. Question their validity. I think we all know that bottling it up is not the best approach! Things we bottle up get stored and as we cram the bottle more and more full the pressure builds. Eventually the bottle pops open and everything you stored in there comes pouring out all at once. Acknowledging and questioning the validity of our emotional cravings, on the other hand, is a much better approach! If we take a step back before having a knee jerk reaction, we will realize the craving is solely associated with the emotion and it does not belong with our current goals. Rather than storing it for later, we defeat it in the moment! And that is a pretty dang good feeling.